A positive image

Screenshot of apple.com on  12/12/13

Screen­shot of apple.com on 12/12/13

For the true mea­ning of Nel­son Man­de­la’s achie­ve­ments and popu­la­ri­ty, you’ll just need to head over to apple.com.

As much as I agree that Man­de­la was a true and popu­lar lea­der the world has­n’t met sin­ce Gan­dhi, I won­der what it takes to qua­li­fy for this Apple bench­mark and how com­pa­nies in gene­ral are try­ing to leverage his posi­ti­ve image for their own brand.

Posted by

Hi, I am an engineer who freelances in water & sanitation-related IT projects at Saniblog.org. You'll also find me on Twitter @jke and Instagram.

1 comment » Write a comment