It surprises me how popular e‑mail still is after all these years.
Or maybe not.
The e‑mail pros:
- workload measured via inbox
- can be shared
- runs on most devices
I’ve been wondering lately if I should offer my next website via e‑mail only. Why not? It’s the service most people use. It’s what they know.
I am also writing this as I am preparing a newsletter with selected stories for a company. They don’t run a blog, do not have an RSS feed and the newsletter is their only broader publication next to specific scientific publications. When I showed them a blog solution, they asked for the “subscribe via e‑mail” widget.
We’re having March 2011, with Facebook and Twitter already limiting the attention span of most readers, we know that videos with a length of 15–30 seconds are the most popular and yet what matters the most are e‑mails that will block your inbox and increase your workload. Amazing.
And all of this while I am forced to work with Office 2007 (because my client also does) which comes with its own MS-Office html rendering engine (instead of using the one that came with MSIE — the only good part about MSIE), while we still haven’t found a solution to the html/txt-only question, while e‑mail security is still an unsolved mystery for most users and while there are still too many “standards” (7bit, mime, max mail size and so on).
E‑Mail, it seems, is like cockroaches or even morse code. Meant to survive because it’s just damn simple & established.