The worst job about online stuff is thinking of decent content which may be published on more important platforms than private blogs.
During the past few weeks, I had to think of content which shall be published on a website that will be launched soon. I think it’s even easier to write a proposal for a project because then you know only a few recipients will be targeted and you can streamline and adapt the content for their perspective. With websites though, there’s this 24/7/365 readership out there that closely follows all your steps and mistakes – and everyone has a different opinion on issues you are writing about. This generates conversations – which is good and wanted.
The difficulty really is to find a politically correct way in between all those opinions and still hit the nail on its head with precise definitions.
What I like about blogging is that I can just put my own content online without thinking too much about how it could offend others, how I wouldn’t have to double-check content with my boss who will even find the smallest typo and that I can actually cover any subject that I like.
Also, it’s interesting to see how services like Twitter are used to express feelings or moods, while blogs are then used to cover subjects that have a slightly longer Halbwertszeit. That’s an interesting development, I think. Seeing how these new services are used and how the general opinion on blogs has changed in the last two years. From personal diaries to corporate blogging -how nice is that!
Back to the content management: while thinking about the ultimate content for this project I am currently on, I came to realize that it doesn’t really matter what’s online – as long as there are enough conversations going on. Editing content with such an assumption in mind, the approach to getting your message and content across to the readers becomes much easier.