on money

If money has been around on this planet for so many centuries, how come we (humans) are still at a very basic level to define the monetary value of things you can’t buy in shops?

Am asking this since I just read this short article on future mobile (billing) technology and wondered if money as we know it in its various forms will be the right record to define a value.

Taken to my special level of interest – public toilets and the provision of sustainable sanitation with an understanding for closed loops among its users – what needs to happen until users are ready to accept these new ecosystems where the positive impact on society & environment isn’t (primarily) measured in EUR, USD or CNY?