A positive image

Screenshot of apple.com on  12/12/13

Screenshot of apple.com on 12/12/13

For the true meaning of Nelson Mandela’s achievements and popularity, you’ll just need to head over to apple.com.

As much as I agree that Mandela was a true and popular leader the world hasn’t met since Gandhi, I wonder what it takes to qualify for this Apple benchmark and how companies in general are trying to leverage his positive image for their own brand.

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Hi, I am an engineer who freelances in water & sanitation-related IT projects at Saniblog.org. You'll also find me on Twitter @jke and Google+.