A positive image

Screenshot of apple.com on  12/12/13

Screenshot of apple.com on 12/12/13

For the true meaning of Nelson Mandela’s achievements and popularity, you’ll just need to head over to apple.com.

As much as I agree that Mandela was a true and popular leader the world hasn’t met since Gandhi, I wonder what it takes to qualify for this Apple benchmark and how companies in general are trying to leverage his positive image for their own brand.