Does this make you feel better?
A animated flash advertisement when I logged off my webmailer led me to the page of Volvic fuer UNICEF, an initiative between (the water brand) Volvic and UNICEF that provides a simple marketing idea:
Buy 1 litre of Volvic naturelle water and they (Volvic) will pay the equivalent of 10 litres in form of financial aid [...]
